It is so uninventive of me to enter this echo chamber to gripe about superficiality. After all, my lack of depth is the reason this blog exists.
Still, ngaha, New Vision. No.
To quote the primary audience of you awful teen magazine, Swagg, “I have jaw.”
Never read Swagg in the Saturday Vision? Let me school you.
Swagg is little more than a random photo gallery of social events from elite schools in two or three towns around Uganda. Attempts are made to spice up the mediocre centre spread with picture captions that are totally bereft of wit and imagination and every accompanying joke falls flat.
But really, I have no problem with second-rate photos of entitled teens enjoying social events at schools at which, I admit, I studied. Seeing yourself in the media, I’ve been told, is a great way to connect with them in the future. It’s frail cheap marketing opportunity to a generation that can read, but won’t.
Not even the bad humor annoys me. It’s everything else that gets my goat.
With no hint of irony, today’s Swagg listed the “Weakest jobs in UG.” I read the article twice, in case I had missed the twist in the story. I hopelessly searched for something, anything to let me know it was another bad joke.
Fortunately or unfortunately, most of you are in school. It’s just one of those things society just forces on us … So as yet another public service, I present to you the jobs you should avoid. Here are the most suicidal jobs in Uganda.
Why Swagg? Why? Continue reading